Throughout her time with SANA, this remarkable individual has demonstrated unwavering dedication, grace and strength.
During a period of significant uncertainty, Kathy stepped naturally into a leadership role on the Executive Committee, providing steady support and guidance when it was needed most. Her deep understanding of team dynamics, combined with her ability to lead with both heart and clarity, made her an invaluable asset as she transitioned into the role of Vice President of Marketing.
In this capacity, she became both a strategic voice for the Association and a trusted sounding board as the industry navigated the post-COVID landscape. Her passion for the LIAG campaign was infectious and her commitment to her portfolio was consistently exceptional. This same drive is reflected in her work within her family business, where she is recognised as a highly skilled grower and an intuitive, results-driven marketer.
Her legendary negotiation skills are matched by a warm spirit and approachable nature, qualities that have earned her deep respect and affection across the Green Industry.
Her Executive Committee journey culminated in her Presidency, where she continued to lead with courage, compassion and vision – making bold decisions while always placing the best interests of SANA at the centre.
More recently, as part of the 2025 IGCA Congress Committee, she played a pivotal role in bridging leadership oversight with hands-on involvement. Her strong industry relationships were instrumental in the success of the congress and contributed significantly to the lasting impression made on international delegates.
Her impact is enduring, and there is no doubt she will continue to be a driving force in advancing the Association and the important work it represents.
The SANA Service Award 2026 recipient – Kathy Varney.